Israel Ad To Be Shown At The Democratic and Republican Conventions

From an email from the Israeli Consulate in NY:

The Israel Project Releases Convention Ads

The Israel Project has released videos, to be shown at the upcoming Democratic and Republican Party conventions, highlighting the values shared by the United States and Israel. This important initiative highlights some of Israel’s scientific breakthroughs in the field of alternative energy. As noted by Jennifer Laszlo Mizrahi, founder and president of The Israel Project, “Israel and the U.S. have taken important steps to make the world safer through alternative energy.” To watch this video and for more information about alternative energy in Israel, see here.

The ad is only 30 seconds long--it builds on the idea of Israel's technological innovations and how much it has in common with the US. It ties in with what I wrote about the presentation at the JBlogging Conference about marketing Israel's new image.

Technorati Tag: Israel.