It Took 2 Years, But J Street Finally Figured It Out!

This from J Street Executive Director Jeremy Ben-Ami:

Ben-Ami was speaking at the launch of J Street’s newest field office, in Washington, DC.

He also noted that one of the crucial lessons the self-described “pro-Israel, pro-peace” lobby has learned in the group’s two years of existence is the importance of demonstrating support for Israel in order to have traction among American Jews.




“It is so important to establish how clearly, how deeply we care about Israel,” said Ben-Ami when asked about the biggest lessons he’s learned since organization debuted in April 2008.

The first message on Israel the group conveys needs to be that “this is a homeland that has every right to exist,” he stressed.

And to think that it only took them 2 years to figure this out!
After all, it's not as if demonstrating support for Israel comes naturally to them.

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