Dear Mr. Goldberg, That's Right. America IS No Place For A Proper Jew

by Chana Rivka Poupko


I have 2 great passions in life and hope to one day develop a career in both fields.

The first is advertising, the second, Jewish identity. So when I came across the latest campaigns targeted towards Israelis in the U.S. telling them to come home, I could not ignore it, and I definitely could not ignore it after the uproar which it created amongst American Jewry. There is an on going argument amongst advertisers- is all publicity good? Some believe that even bad publicity is good, since it gets the company's name out in the public. I am glad this campaign is creating such an uproar. This gives us a chance to finally discuss this important topic that has been relevant for the past 2,000 years.