FOR THIS YOU NEED A PH.D? New York Times reports on a new approach that will revolutionize the Democratic Party's political chances:

[Emory University Professor of Psychology] Dr. Westen takes the unlikely position that the Democratic Party should, for the most part, forget about issues, policies, even facts, and instead focus on feelings. [emphasis added]

Of course, this calls for the complete revamping of the approach that Democrats have been carefully following till now:

What he calls “the dispassionate view of the mind which has guided Democratic thinking for 40 years” is deeply flawed, Dr. Westen argues. What decides elections, he maintains, are people’s emotional reactions, even if they don’t know it.

What a novel idea! Of course, we'll have to coin a new word to describe this new technique. Maybe we could name it in honor of the Democratic Party...

I know: Demagogue!

Technorati Tag: Drew Westen and Democratic Party.