Tuesday, July 29, 2008

Gary Baumgarten Interviews David Saranga Tonight 7/29

Back in March I wrote:

Israel's "New" Image

The Israeli Consulate in New York sent out an email recommending an article in AdWeek: Best Face Forward. The good news is that Israel is doing more than concentrating on facts and figures to counter negative propaganda.

On the other hand, apparently they have not given up on figures altogether:
The Maxim shoot, designed to help redefine Israel's public image, was initiated by David Saranga, the consul for media and public affairs at the Consulate General of Israel in New York. It was part of a larger effort to give a new face to the nation as it approaches its 60th anniversary this spring.

...In the U.S., Saranga's office has launched a range of initiatives, both virtual and offline, to shift the image of Israel among audiences typically indifferent or even hostile towards the country. "Our research indicated that Israel is perceived primarily through two lenses: militarization and religion," says Saranga, who worked with New York-based Insight ResearchGroup (IRG) to conduct focus groups measuring Israel's appeal across the U.S. "What was lacking was a human lens."
Human lens? Just what is it about Judaism in Eretz Yisrael that lacks a human lens? Maybe they should come right out and say that what Israel is looking for is to look more 'fun'.
Read the whole thing.

Tonight, David Saranga is going to appear on News Talk Online on Paltalk Tuesday July 29 at 5 PM New York time with Gary Baumgarten. To talk to Saranga you can go to www.garybaumgarten.com and click on the link to the show. There is no charge.

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